Breaking Up
I'm sorry to say that our lovely dose of daily television did have some unintended side effects. One of them being being the demassification of magazines. After the introduction of television, magazines lost a lot of their consumers to the new platform. In order to keep up with the now competitive market magazines were forced to demassify to continue making a profit. After some time pondering,that led me to make my own theory as to how demassification allowed magazines to survive. A topic which we hadn't covered all that well in class.
Before the TV, magazines acted as a mass media that produced something for everyone and a section to meet the needs of every niche possible. The allowed them to maximize the amount of viewers they had make the greatest possible profit. However, when the TV took the spotlight their little niche section in the magazine no longer satisfied them. The overall price wasn't worth it for a magazine that was full of a lot of things that either didn't pertain to or interest readers but for a small section. TV was a much better option.
My theory is that in order to forgo that problem magazines broke up to target a variety of different audiences to increase the draw for magazines. Now, different niches had whole magazine publications customized uniquely to them which significantly increased their probability to buy them. That does still technically mean that there was less people buying the magazines as there was before; however, it was the best possible strategy for magazines to maintain a standing in the media world and popularize the photojournalism sector.
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